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The research goal is to collect important data about our market and competition, said data guide us to make decisions and thus, to provide better services to our customers.
Research market involves the use of several instruments in order to analyze consumers’ trends. Some of these instruments are: telephone surveys, consumer satisfaction surveys, trend surveys and statistical studies.
Research provides information about users’ profiles. These data constitute specific characteristics of our target group, necessary to develop a good marketing plan addressed to our primary public according to the service/product.